Matt Lauer's plaid jacket became a Twitter hit, with a little help from Ann Curry and Savannah Guthrie.
Ann started the show saying that Matt's jacket reminded her of Johnny Carson's style. Matt agreed. "This is kind of what would happen if Johnny Carson were a guest star on 'Mad Men,'" he quipped.
And that was all the prompting Savannah needed to continue the joke. "I felt it was our collective responsibility to keep it going all morning," the avid tweeter told TODAY.com. "What better way than to engage on Twitter, especially since Matt doesn't tweet?"
Savannah set up the Twitter account @MattPlaidJacket (shockingly, @MattJacket was already taken) and started a stream of jokes. And it's already catching on with almost 200 followers.
For me, it's a career high and thrill of a lifetime to be worn by Matt Lauer on @todayshow— Plaid Jacket (@MattPlaidJacket) April 26, 2012
My last owner won Chrysler's "Salesman of the Year" title 5 times. But gotta say, this guy's gig on @todayshow is even more impressive.— Plaid Jacket (@MattPlaidJacket) April 26, 2012
I also look good paired with tangerine jeans #justsayin— Plaid Jacket (@MattPlaidJacket) April 26, 2012
Tweeters also weighed in on Matt's fashion choice. Here's a selection of our favorite messages:
I can't believe matt's jacket is trending, #MattPlaidJacket. : )I guess I should cave and turn on the Today show.— Melissa Daly (@macmomdaly) April 26, 2012
Despite the good-natured ribbing, Savannah says she likes the jacket. "He pulls it off," she wrote.
What do you think? Vote in the poll to the right.
Steve Veres is an editor for TODAY.com. He once sported a burgundy jacket to a party ... but did not quite pull it off.